

Overview
I’m a curious collaborator and conscious leader based in Chicago, who excels at reaching audiences by crafting authentic, clear messages and digital experiences that make customers sit up, take notice and engage.
I'm proud to sport a resume comprised of nonlinear professional assignments: journalist, project manager, naming, brand and user experience strategist, organizational consultant, community activist, copywriter and editor. My facility for untangling complications into step-by-step actions and clear, authentic messages binds my past roles together and guides my everyday problem-solving routines. In my day-to-day, I'm just as likely to recommend a new digital platform, podcast or a good book as I am a digital marketing solution, always while steering my clients toward their goals.
I'd love to help you shape the approach, process and quality of design, the tenor and fabric of communication and the trust and respect shared with your teams, stakeholders and clients. I'm particularly passionate about helping purpose- and mission-driven organizations and brands engage with and reach their audiences.
I'm calm under pressure, comfortable with deadlines, and all about that authenticity. Above all else, I love to shine a light on the good work others are doing. Nothing quite grabs me like a good story. I'd love to help tell yours.
Expertise + Background
Full resume, case studies, and references upon request.
Find my musings on Medium here.
Experience
Brand Strategy + Digital Consultant
New York, NY
2017 - present
JPD Studio
Strategist + Project Manager
New York, NY
2009 to 2016
The Holland Sentinel
Journalist
2005-2008
Gongwer News Service
Reporter
2002-2004
Areas of Expertise
Copywriting
Naming Strategy
Stakeholder Management
Conscious Leadership
Project Scoping
Strategic Planning
Brand Storytelling
Digital Experience Strategy
Wireframing + Prototyping
Project Management
Business Development
Process Implementation
Education + Professional Development
Michigan State University - East Lansing, MI
Bachelors of Journalism
Graduated with Honors 2003
Product School - New York, NY
Software Product Management (CPM) Certification 2016
General Assembly - New York, NY
UX Design Overview
Design Thinking
Programming for Non-Programmers
Digital Marketing Overview
Brand Strategy Overview
2013–2017
Speaking Engagements
Spark for Design Professionals: How to Make a Profit on Web Design Projects - New York, NY 2015
Platforms
Google Analytics
WordPress
Asana
SquareSpace
Hubspot
WooCommerce
Magento
Basecamp
Gravity Forms
SailThru
